Glory & Gore
As Marketing Director and Content Creator for Glory & Gore, I developed and executed the film's digital marketing strategy, building an online community that transformed a student short film into a viral phenomenon. The film raised over $20,000 in crowdfunding, sold-out its 200-seat premiere at the historic Coolidge Corner Theater, and amassed more than 100,000 followers, 10 million likes, and 40 million views across social media.
The campaign cultivated an unusually dedicated fan community for a student production, inspiring fan art, fanfiction, edits, and online discourse typically associated with established film and television franchises. Glory & Gore became one of the first student films to organically develop a fandom of this scale, demonstrating the power of digital marketing in independent cinema.
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